Vertical Marketing Lead (Crypto)

TL;DR

Vertical Marketing Lead (Crypto): Leading strategy and execution for the Crypto and Stablecoin vertical to drive pipeline and revenue growth with an accent on vertical positioning, solution packaging, and partner go-to-market strategy. Focus on translating complex AI-driven capabilities into industry-specific narratives and coordinating integrated campaigns across multiple channels.

Location: Remote (Must be based in the US)

Salary: $175K – $215K + Equity & Bonus

Company

hirify.global is building the identity trust infrastructure for the digital economy, verifying identities in real time to eliminate fraud.

What you will do

• Define and execute a comprehensive vertical marketing strategy for the Crypto + Stablecoin GTM Pod.
• Develop ICPs, value propositions, and competitive positioning aligned to sales motions.
• Deliver field-ready enablement materials, including decks, playbooks, battlecards, and ROI tools.
• Build and execute integrated campaigns across multiple channels to generate qualified pipeline.
• Partner with Product, Data Science, and RevOps to embed differentiated insights into vertical narratives.
• Establish and track KPIs tied to pipeline, revenue contribution, and strategic account growth.

Requirements

• 6–8 years of B2B marketing experience in high-growth SaaS, fintech, identity, or fraud environments.
• Must be based in the US.
• Demonstrated success in driving measurable pipeline and revenue impact through segment-focused initiatives.
• Ability to translate complex AI-driven or data-centric technology into compelling industry narratives.
• Experience influencing cross-functional stakeholders and partnering closely with sales teams.
• Analytical rigor and strong project management skills for fast-paced environments.

Culture & Benefits

• Competitive compensation package including equity and bonuses.
• High-ownership environment for individuals who move fast and think critically.
• Opportunity to solve complex, high-impact problems within the identity trust infrastructure.
• Inclusive culture as an equal opportunity employer valuing diversity.