Associate Product Marketing Manager

TL;DR

Associate Product Marketing Manager (Fintech): Helping bring hirify.global’s digital banking products to market through thoughtful launches, customer insights, strategic storytelling, and strong go-to-market execution. Focus on translating product value into compelling messaging, shaping product positioning, and measuring performance to drive adoption, engagement, and growth.

Location: Applicants must be located in the Greater Boston Area

Salary: $103,500–$126,500 USD (typical starting $115,000 USD)

Company

hirify.global is a digital banking platform that provides self-made business owners with tools for financial clarity, confidence, and control.

What you will do

• Support planning and execution of go-to-market launches for products, features, and initiatives, informed by customer insights and aligned with business goals
• Contribute to research on user needs, pain points, and competitive dynamics, translating insights into customer-centric messaging and positioning
• Partner with Product, Brand, and Growth teams to craft narratives that communicate product value and differentiation across customer touchpoints
• Track and report on go-to-market performance, campaign effectiveness, and product adoption, analyzing results for optimization opportunities

Requirements

• Must be located in the Greater Boston Area
• 2+ years of product marketing or related experience in a B2B or B2B2C tech company, ideally supporting SMB-focused products
• Experience supporting launches or campaigns that drove awareness, adoption, or engagement
• Strong communicator and storyteller, able to translate complex concepts into clear messaging
• Data-curious, comfortable with performance metrics
• Highly collaborative, proactive, and able to manage multiple projects in a fast-paced environment

Culture & Benefits

• Compensation follows impact with no limits to once-a-year reviews
• Autonomy and trust in solving big challenges
• Emphasis on ownership, feedback, and growth through direct communication
• Inclusive environment prioritizing diversity and accommodations
• Mission-driven focus on helping small businesses thrive

Hiring process

• Stage 1: 30-minute video call with Talent team
• Stage 2: 60-minute video call with Director, Product Marketing
• Stage 3: 45-minute video call with Leadership team
• Stage 4: Take-home case study and 60-minute team video call