Principal Product Marketing Manager (Fintech)

TL;DR

Principal Product Marketing Manager (Emerging Mid-Market): Lead end-to-end product marketing strategy for repositioning QuickBooks mid-market products including Desktop Enterprise and QuickBooks Online Advanced with an accent on market sizing, positioning, pricing, and GTM planning. Focus on translating customer insights into compelling messaging, orchestrating cross-channel campaigns, and driving scalable partner strategies to bridge small business accounting to ERP.

Location: Mountain View, California; San Diego, California

Salary: $205,000 to $277,000

Company

Global financial technology platform serving 100 million customers worldwide with products like TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Lead product marketing strategy from market analysis and segmentation to positioning, pricing, and launch execution.
• Develop compelling briefs and GTM plans using storytelling, data, and customer insights to drive business impact.
• Partner cross-functionally with marketing, sales, and channels to orchestrate consistent campaigns, events, and content.
• Build scalable GTM through ISVs and partners, creating channel-specific content for connected platform value.
• Leverage insights and analytics to differentiate offerings, test hypotheses, and solution-sell via sales channels.
• Own performance measurement, track results, and recommend improvements across the organization.

Requirements

• BA/BS or equivalent; 10+ years in B2B marketing leading GTM strategies in SaaS; MBA a plus.
• Proven ability to translate insights into execution and influence cross-functional teams.
• Strong communication, storytelling, analytical, and project management skills.
• High ownership, action bias, data-driven decisions, and navigation of ambiguity.
• Familiarity with ERP, financial management, or business software markets preferred.

Culture & Benefits

• Competitive compensation with pay-for-performance, cash bonus, equity, and comprehensive benefits.
• Strong focus on innovation, customer prosperity, and cross-functional impact.
• Regular pay equity audits across ethnicity and gender categories.