Senior Product Marketing Manager (Core Products)

TL;DR

Senior Product Marketing Manager (Core Products): Define and own the end-to-end product marketing strategy for a high-impact B2C digital product with an accent on segmentation, positioning, messaging, and go-to-market planning. Focus on optimizing the full customer journey from acquisition to monetization, conducting market research, and executing data-driven experiments like A/B testing and CRO to drive revenue and retention.

Location: Fully remote with flexibility to work from anywhere (posted for Canada)

What you will do

• Define and own end-to-end product marketing strategy including segmentation, positioning, messaging, and go-to-market planning
• Lead cross-functional teams across user acquisition, CRM, creative, analytics, and product to execute growth initiatives
• Optimize full customer journey from acquisition and onboarding to activation, retention, and monetization with focus on lifetime value
• Conduct market and competitive research to identify opportunities and develop growth hypotheses
• Design, execute, and analyze experiments including A/B testing and CRO to improve funnel performance
• Track, measure, and report on key metrics like revenue, conversion rates, and engagement

Requirements

• 5–7+ years in senior product marketing, growth, or marketing leadership in B2C digital products
• Proven impact on business metrics including revenue, conversion, retention, and LTV
• Expertise in segmentation, positioning, and messaging frameworks
• Understanding of performance marketing channels (Google, Meta, TikTok) and funnel optimization
• Experience with A/B testing and conversion rate optimization
• Strong leadership and collaboration in cross-functional environments; analytical, data-driven mindset

Culture & Benefits

• Fully remote full-time with flexibility to work from anywhere
• 28 days paid vacation + 7 wellness days
• Employee referral bonuses up to $5,000
• 50% reimbursement for professional development (courses, conferences)
• Health support up to $1,000/year; workspace reimbursement up to $1,000 every 3 years
• Corporate discounts on English programs; internal recognition and rewards