Senior Director, Digital Performance Marketing & Loyalty

TL;DR

Senior Director, Digital Performance Marketing & Loyalty: Lead strategic vision, execution, and optimization of digital marketing and loyalty initiatives across Americas with an accent on performance channels, customer acquisition, and retention. Focus on developing full-funnel campaigns, scaling innovative loyalty programs, and leveraging data-driven insights for profitable growth.

Location: Needham, MA, United States

Salary: $195,000 - $299,000 USD

Company

Global product design and technology company powered by Shark and Ninja brands, delivering lifestyle solutions in home appliances and cleaning products.

What you will do

• Develop and execute digital marketing strategies across Paid Search, Paid Social, Display, Programmatic, SEO, and Affiliate to drive acquisition and revenue.
• Design and scale loyalty programs to boost customer lifetime value, advocacy, and repeat purchases.
• Optimize omnichannel efforts including social, mobile, email, and e-commerce for consistent customer experiences.
• Lead and mentor a team of digital marketing and loyalty professionals while partnering cross-functionally.
• Leverage analytics, AI personalization, and martech tools like DMPs, CDPs, and CRM for targeting and ROI.

Requirements

• Bachelor’s in Marketing, Business or related; MBA preferred; 10+ years in digital marketing, 5+ in senior leadership.
• Proven success in performance marketing and loyalty programs in consumer products, e-commerce, or tech.
• Deep expertise in SEM, Paid Social, Display, SEO, Affiliate, analytics, CRM (Google Analytics, Salesforce, Marketo).
• Strong understanding of Americas market trends and dynamics.
• Strategic analytical mindset, leadership, communication, and cross-functional collaboration skills.

Culture & Benefits

• Outrageously Extraordinary mindset focused on innovation, boundary-pushing, and high-impact results.
• Competitive benefits: medical/dental/vision insurance, HSA with contribution, 401(k) matching, PTO, parental leave, stock purchase, product discounts.
• Learning programs for personal and professional growth; diversity, equity, and inclusion emphasis.
• Wellness programs, backup care, identity theft protection, pet insurance, referral bonuses.