Marketing Automation Specialist (Pardot/Salesforce)

TL;DR

Marketing Automation Specialist (Pardot/Salesforce): Delivering high-quality campaign execution, lead routing, and nurture automation across Pardot and Salesforce with an accent on data integrity, attribution accuracy, and scalable workflows. Focus on building email campaigns, managing event leads, troubleshooting sync errors, and leveraging AI features for personalization and performance.

Location: Montréal, Quebec, Canada (Hybrid)

Company

hirify.global is the AI Cyber Asset Intelligence platform providing validated asset visibility for IT and Security teams to coordinate decisions, scale automation, and reduce risk.

What you will do

• Build, QA, and launch email campaigns, landing pages, and nurture programs in Pardot
• Manage event lead imports, routing, and campaign association in Salesforce with proper deduplication and attribution
• Maintain campaign data hygiene including UTM governance, tracking validation, and recurring audits
• Partner with Campaign Managers to execute B2B marketing campaigns on time and within SLA
• Troubleshoot Salesforce–Pardot sync errors and data discrepancies
• Report on campaign performance and identify automation optimization opportunities using Salesforce Einstein AI features

Requirements

• 2+ years in B2B marketing automation, campaign operations, or marketing operations
• Hands-on expertise in Marketing Cloud Account Engagement (Pardot)
• Strong working knowledge of Salesforce CRM (Leads, Campaigns, Reporting)
• Experience with lead attribution, UTM tracking, list segmentation, and data management
• Familiarity with Jira, Google Analytics, basic HTML/CSS for email QA, and AI productivity tools
• Strong organizational skills with QA mindset; clear communicator for global stakeholders (US & Europe)

Culture & Benefits

• Hybrid working environment
• Career growth and learning opportunities
• Company events and perks
• One Team culture: united across boundaries, customer-focused, growth-oriented, delivery-driven