Brand Strategist

TL;DR

Brand Strategist (Marketing): Translating brand strategy into marketing initiatives across channels, campaigns, and customer touchpoints with an accent on consistent positioning, voice, and visual identity. Focus on managing brand programs from concept to execution, tracking health metrics, and collaborating with creative, media, and product teams.

Location: Charlotte, NC (hybrid workforce, prioritize hiring talent in Charlotte area). Roles may be remote, hybrid, office, or field-based depending on position and business needs.

Company

Reimagining internet connectivity by upgrading copper to fiber optics, providing fast reliable service to underserved rural markets in 20 Midwest and South states, backed by Apollo Global Management.

What you will do

• Translate brand strategy into consistent marketing initiatives, ensuring uniform positioning, voice, and visual identity.
• Manage development and implementation of brand initiatives for acquisition, retention, internal communications, and growth.
• Apply messaging frameworks across materials, campaigns, and customer communications.
• Collaborate with creative, paid media, CRM, digital, product, marketing, and sales teams to align messaging with audiences.
• Track brand health metrics, develop insights, and support project management of agency deliverables.
• Provide day-to-day brand guidance, maintain guidelines, and stay informed on trends and competitors.

Requirements

• 5-8 years in brand management, brand marketing, or integrated marketing roles.
• Experience executing strategies and campaigns across digital, social, and CRM channels.
• Strong understanding of brand positioning and messaging frameworks.
• Demonstrated ability to manage programs from concept to execution.
• Collaboration with creative teams, channel owners, product marketing, and agencies.
• Familiarity with brand guidelines, visual identity, and asset management.
• Project management skills, performance metrics interpretation, excellent communication.
• Bachelor’s degree in Marketing, Communications, Business, or related field.

Culture & Benefits

• Hybrid workforce with technology to stay connected; HQ in Charlotte, NC's Vantage South End.
• Competitive compensation, comprehensive medical, dental, vision, life insurance, EAP, 401K with match, voluntary benefits.
• Emphasis on inclusion, belonging, diversity; Top Workplace by Charlotte Observer.
• Promote wellness through physical, emotional, financial health, and paid time off programs.
• Equal Opportunity Employer committed to accommodations and qualified individuals including disabilities/veterans.