Senior Brand And Integrated Campaigns Manager (SaaS)

TL;DR

Senior Brand and Integrated Campaigns Manager (SaaS): Leading brand marketing and campaign strategy across the US, delivering integrated, full-funnel campaigns that build brand awareness and drive measurable pipeline impact. Focus on balancing long-term brand building with performance-led demand in the North American B2B SaaS landscape.

Location: Must be based within commuting distance of hirify.global's hubs.

Salary: $132,000 - $160,000 per year.

Company

hirify.global is an intelligent platform for travel and spend management, automating travel bookings, expenses, and invoice processing for over 10,000 companies worldwide.

What you will do

• Lead brand and campaign strategy, planning, and execution of hirify.global’s integrated campaigns, spanning brand awareness, top-of-funnel demand, and pipeline acceleration.
• Build full-funnel, multi-channel campaigns across outdoor advertising, radio and digital audio, paid social, video, digital video, and CTV.
• Bring a deep understanding of the North American media landscape, audiences, and buying behaviors.
• Collaborate with Digital Marketing, Creative, Product Marketing, Field Marketing, and external agencies to define objectives, shape messaging, and oversee creative development.
• Define success metrics and KPIs spanning brand, engagement, demand, and pipeline.
• Manage campaign and media budgets for North America, ensuring efficient investment and clear ROI.

Requirements

• 7+ years’ experience in integrated marketing, brand building and campaign leadership, ideally within B2B SaaS or high-growth technology companies.
• Proven track record of delivering full-funnel campaigns in North America that drive measurable outcomes across brand, demand, and pipeline.
• Demonstrable experience working across brand building campaigns, media buying and paid, earned, and owned channels, with confidence across formats including video, audio, OOH, and CTV.
• Experience of managing brand budgets and implementing measurement approaches.
• Strong strategic thinking and understanding of how brands grow, paired with hands-on execution.
• Must be based within commuting distance of hirify.global's hubs.

Nice to have

• Curious about AI-powered tools and how they can enhance creativity, efficiency, and personalization in modern B2B marketing.

Culture & Benefits

• Competitive compensation and equity ownership in hirify.global.
• 20 vacation days and 12 public holidays.
• Comprehensive benefit plans, covering medical, dental, vision, and Wellhub’s gym subscription.
• 401(k) plan with company matching contributions.
• 12-16 weeks’ paid parental leave.
• Up to 20 "Work from Anywhere" days per year.
• Four-week, fully paid sabbatical after 5 years.