Lifecycle and Automation Manager (CRM)

TL;DR

Lifecycle and Automation Manager (CRM): Own global lifecycle marketing and automation journeys using Braze to deliver relevant customer communications across onboarding, activation, retention, up-sell and winback with an accent on segmentation, churn prevention and performance optimization. Focus on building and testing automated journeys, running A/B tests and leveraging AI tooling for predictive signals and improved CLTV.

Hybrid in Berlin

Company

hirify.global is a tech-driven energy supplier accelerating the energy transition by connecting millions of smart devices like EVs and thermostats to optimize sustainable electricity consumption.

What you will do

• Define and maintain end-to-end customer lifecycle across onboarding, activation, engagement, retention, up/cross-sell and winback
• Own and evolve lifecycle segmentation model for growing customer base
• Build, test and optimise automated journeys in Braze to drive feature adoption, retention and CLTV
• Manage global onboarding automation from first touchpoint to activation milestones
• Develop proactive churn prevention and winback automations using behavioural signals and predictive scores
• Run A/B and multivariate tests across touchpoints and report on lifecycle performance metrics

Requirements

• Solid experience in lifecycle marketing, CRM, retention or similar in subscription/recurring-revenue business
• Hands-on experience with Braze and end-to-end automated customer journeys
• Strong experimentation skills using data and insights for performance improvement
• Commercially minded understanding of retention, revenue and customer value
• Comfortable using AI tools and predictive signals in segmentation/automation
• Fluent in English (our working language); German, Dutch or Swedish is a plus

Culture & Benefits

• Mission-driven culture focused on energy transition, sustainability and user-centric innovation
• Collaborative environment with global team across Stockholm, Førde, Berlin, Amsterdam and Oslo
• Embrace experimentation, rapid iteration and diverse perspectives to fuel better products
• Backed by top investors, scaling rapidly in core European markets