Manager, Brand Marketing - Hard Floor

TL;DR

Manager, Brand Marketing - Hard Floor: Driving global growth of diverse hard floor product portfolio through breakthrough innovation and marketing strategies with an accent on category positioning, messaging consistency, and commercialization processes. Focus on developing product roadmaps, leading cross-functional teams, and ensuring excellence in market execution across channels.

Location: Onsite in Needham, MA HQ 3x a week

Salary: $78,800 - $161,000 USD

Company

Global product design and technology company powered by Shark and Ninja brands, delivering lifestyle solutions for homes worldwide with over 4,100 associates.

What you will do

• Act as category expert on pricing, positioning, competition, and market needs to recommend product assortment and roadmap.
• Develop positioning strategies, portfolio architecture, concepts, claims, and pricing to maximize sales.
• Drive consumer-first messaging and assets via partnership with Consumer Insights across global markets.
• Collaborate with Product Development, Creative Services, and Sales on worldwide go-to-market plans, including packaging, digital, and in-store execution.
• Conduct post-launch evaluations, communicate value propositions to sales, and develop sell-in stories and merchandising.
• Manage creative processes, support best practices across touchpoints, and develop Associate Brand Managers.

Requirements

• 5+ years of Marketing experience with direct responsibility for Product Marketing, messaging, positioning, and innovation
• 3+ years in Consumer-Packaged Goods
• Experience leveraging consumer insights for marketing programs and campaigns
• Experience in creative strategy, advertising, and new product launches
• Degree in Marketing or related field (MBA preferred)

Culture & Benefits

• Outrageously Extraordinary mindset focused on innovation, boundary-pushing, and market disruption.
• Competitive benefits including medical/dental/vision insurance, HSA with company contribution, 401(k) matching, PTO, parental leave, and product discounts.
• Empowerment for personal/professional growth via high-impact learning programs and career acceleration opportunities.
• Commitment to Diversity, Equity, and Inclusion valuing unique voices and authentic selves.