VP, Revenue Strategy

TL;DR

VP, Revenue Strategy (Advertising Sales): Lead development and operationalization of monetization strategy for National Ad Sales division focused on MaxPreps and PlayOn portfolio with an accent on pricing frameworks, packaging discipline, and scalable revenue growth. Focus on building systems, workflows, cross-functional operating rhythms, and ad product operationalization to support high-functioning sales organization.

New York City, NY / Hybrid

Company

Dynamic growth-stage company championing high school sports spirit with brands like MaxPreps, GoFan, and NFHS Network, offering fan engagement platform for ticketing, streaming, fundraising, and more.

What you will do

• Build monetization infrastructure including systems, tools, processes for pricing, packaging, planning, approvals, execution, and measurement.
• Establish cross-functional leadership and operating rhythms across Sales, Client Strategy, Ad Ops, Research, Product, and Marketing.
• Develop scalable frameworks for inventory forecasting, pricing strategy, rate card governance, and media planning.
• Operationalize ad products into sellable offerings with positioning, specs, workflows, and ownership.
• Build, mentor, and develop high-performing team for planning, packaging, proposal support, and partnerships.
• Leverage AI to enhance operational efficiency and eliminate bottlenecks.

Requirements

• Bachelor's Degree and 7+ years in digital media, advertising, revenue strategy, sales planning, or related commercial operations.
• Track record building scalable pre-sale and post-sale systems in media, ad tech, publisher, or sports media.
• Deep experience with pricing strategy, rate card development, inventory management, packaging, and commercial decision-making.
• Ability to lead cross-functional initiatives, influence stakeholders, and build teams in evolving environments.
• Strong commercial instincts, communication skills, presentation proficiency, and familiarity with digital advertising ecosystem.
• Interest in high school sports and community storytelling.

Culture & Benefits

• Culture emphasizes ownership, team collaboration, growth mindset, and fairness in decision-making.
• Multiple medical, dental, vision, life, and disability insurance plans.
• Employee Emergency Fund, company equity (stock options), 401K with match, open PTO.
• Hybrid/flexible work environment.
• Must be full-time employee for health benefits eligibility.