Growth Marketing Manager - Creative Strategy

TL;DR

Growth Marketing Manager - Creative Strategy (Paid Social): Own the creative strategy engine for paid social on Meta and TikTok, translating performance data into ad concepts and insights that drive efficient growth with an accent on testing, scaling winners, and cultural trends. Focus on leading quarterly/weekly creative testing, collaborating with design/video/copy teams, and conducting strategic analyses across audience and messaging.

Location: NYC-based candidates only (expectation to work in-person 3+ days per week in Flatiron office, with some remote flexibility). Must be legally authorized to work in the U.S.

Company

hirify.global is an AI-native healthcare platform centered on nutrition, live in all 50 U.S. states, serving thousands of dietitians and hundreds of thousands of patients, backed by top VCs.

What you will do

• Own creative strategy for paid social channels starting with Meta and TikTok: set roadmaps, develop concepts, iterate using performance data.
• Lead quarterly and weekly creative testing: create insight-driven briefs for teammates, agencies, and influencers.
• Collaborate with creative team to ship and scale winning assets: brief, review, coach on concepts.
• Own creative reporting and insights: analyze results with Paid Media, suggest optimizations.
• Drive broader strategic analysis: identify growth opportunities across audience, messaging, and key drivers.

Requirements

• 3–5 years direct experience as growth marketing manager or creative strategist in startup/agency, focused on performance creative for paid growth.
• Naturally social-first with strong creative instincts: turn insights into innovative paid social concepts, always online with trends.
• Excellent creative partner: seamless collaboration, clear communication, coaching on briefs.
• Intellectually curious for insights: pattern recognition in data, uncovering human insights.
• Data-driven: interpret metrics, familiar with dashboards like Motion, translate to creative action.
• Detail-oriented, organized, scrappy, action-oriented; thrive in fast-paced environments.

Culture & Benefits

• Mission-driven focus on improving health through nutrition and dietitians.
• High-ownership role in fast-growing startup with national partnerships.
• Collaborative environment across Creative, Paid Media, Influencer, Design, Analytics.
• Check Compensation & Benefits, Mission & Vision, Values, How We Work for details.