Senior Growth Marketing Manager (Medtech)

TL;DR

Senior Growth Marketing Manager (Medtech): Launching and scaling new women's health products through lifecycle and retention programs with an accent on DTC acquisition strategy across paid social, SEM, and SEO. Focus on building a high-velocity testing engine, optimizing full-funnel conversion, and balancing acquisition targets with CAC efficiency in a regulated industry.

Location: Must be based in the United States

Salary: $130,000 - $170,000

Company

hirify.global is a mission-driven, virtual medical practice redefining healthcare for women and children through a technology-driven, high-touch clinical platform.

What you will do

• Develop and execute full-funnel DTC growth strategies including acquisition and lifecycle marketing.
• Manage acquisition channels across paid social, SEM, and SEO while maintaining strict budget and CAC efficiency.
• Build a high-velocity testing and optimization engine to iterate on ads and funnels.
• Manage external agency partners to ensure high performance and accountability.
• Partner with Product and Clinical teams to optimize conversion points and build patient trust.
• Analyze funnel data and qualitative insights to inform marketing decisions and strategy.

Requirements

• 4-6+ years of experience in DTC growth marketing with hands-on acquisition expertise.
• Demonstrable success in 0-1 growth environments and scaling channels from scratch.
• Experience managing paid social channels with significant monthly budgets.
• Strong analytical mindset with proficiency in forecasting and financial modeling.
• Ability to thrive in ambiguity and move quickly between creative ideation and execution.
• Must be based in the United States to align with company operations.

Nice to have

• Experience within the women's health space or other high-trust regulated industries.
• Experience with retention marketing.
• Comfort with content creation.

Culture & Benefits

• Competitive healthcare benefits including medical coverage.
• Generous equity compensation package.
• Flexible Paid Time Off (PTO) policy.
• Collaborative, fast-moving, and mission-driven startup environment.
• Strong focus on data-driven decision-making and cross-functional transparency.