Sr. Manager, Feed & Catalog Growth (Performance Marketing)

TL;DR

Sr. Manager, Feed & Catalog Growth (Performance Marketing): Build and scale feed-driven advertising programs across Meta, TikTok, Pinterest, Reddit, AppLovin with an accent on adapting product feeds, creative systems, and optimization frameworks. Focus on designing scalable campaign structures, defining KPIs for nascent channels, and turning early-stage programs into repeatable growth engines.

Location: United States, Remote

Salary: $150,000 - $250,000 USD

Company

hirify.global is a tech company disrupting retail by putting AI, analytics, and automation at the center, offering high-quality essentials at low prices through a direct-to-consumer model with just-in-time manufacturing.

What you will do

• Own feed-based advertising strategy across platforms including Meta, TikTok, Pinterest, Reddit, and AppLovin.
• Adapt core product feeds to platform-specific requirements and best practices.
• Build modular creative frameworks leveraging feeds across platforms.
• Design scalable campaign structures balancing control and automation.
• Define KPIs for nascent channels like CTR, CVR, CPA, ROAS, and assisted conversions.
• Partner with paid search, DPA, creative, analytics, and merchandising teams.

Requirements

• 5-8+ years of performance marketing experience with strong feed-based expertise
• Hands-on experience launching or scaling feed-based programs on Meta, TikTok, Pinterest, Reddit, or AppLovin
• Deep understanding of product feeds, catalogs, and automation-driven advertising
• Strong experimentation mindset and ability to operate amid ambiguity
• Highly analytical with comfort making decisions from incomplete data
• Proven ability to build programs from zero to scale in ecommerce with large product catalogs
• Strong proficiency in Google Sheets/Excel

Nice to have

• Experience managing global or multi-region DPA programs
• Familiarity with incrementality testing, advanced measurement frameworks, and SQL
• Understanding of attribution models and automation tools
• Experience in ecommerce, multi-category retail, or cross-market expansion
• Familiarity with feed management tools like Feedonomics, Marpipe, Smartly

Culture & Benefits

• High-performing team focused on impact, growth, and purpose.
• Customer-first, high quality, essential design, better deals, and social/environmental responsibility values.
• Work with world-class manufacturers and serve millions of customers.
• Strong investor backing and sustainable growth.
• Bonus and equity may be provided.