Senior Paid Social & Influencer Manager

TL;DR

Senior Paid Social & Influencer Manager (DTC Mental Health): Develop and execute high-performing paid social and influencer programs aligned with go-to-market strategy with an accent on incrementality testing, creative excellence, and AI-driven optimization. Focus on building test-and-learn culture, scaling influencer ecosystems, and driving conversion efficiency across Meta, TikTok, and creators.

Location: Remote in the United States or Hybrid in San Francisco. Candidates must permanently reside in the US full-time. For candidates with primary residence in greater SF area: 3 days per week from office.

Salary: $99,000-$137,763 + equity + benefits

Company

hirify.global provides evidence-based content, clinical care, and innovative technology for lifelong mental health support to millions worldwide.

What you will do

• Manage paid social campaigns across Meta and TikTok: ideation, setup, execution, reporting, and optimization.
• Implement test-and-learn strategy including incrementality testing to validate impact and iterate.
• Lead creative strategy for paid social, partnering with teams to develop and refine assets based on performance data.
• Leverage AI tools for creative testing, audience insights, and optimization.
• Build and scale influencer ecosystem for revenue growth, managing end-to-end execution, budgets, and agency relationships.
• Design influencer testing frameworks and report performance to leadership.

Requirements

• 7+ years hands-on experience in paid social (Meta, TikTok, Snap) and influencer marketing, ideally DTC.
• Proven track record managing large budgets with focus on conversion efficiency.
• Expertise in creative strategy, incrementality tests (geo holdouts, lift studies), and AI tools in marketing.
• Data-driven with Tableau, Amplitude, Excel; strong understanding of performance marketing ecosystem.
• Highly organized, proactive, with excellent communication and cross-functional collaboration skills.

Nice to have

• Mobile app or subscription-based product experience.
• Passion for mental health and mindfulness.

Culture & Benefits

• Competitive total rewards: base salary, equity, comprehensive healthcare, wellness stipend, retirement match, lifetime hirify.global membership, generous parental leave.
• Collaborative, inclusive culture grounded in values: Make the Mission Matter, Iterate to Great, Own the Outcome, Connect with Courage.
• Hybrid model in SF for local residents with flexibility; remote for other US locations.