Marketing Strategist (Events)

TL;DR

Marketing Strategist (Events): Own campaign strategy for high-revenue conversion events including webinars, live summits, challenges, and replays with an accent on offer positioning, messaging hierarchy, and cross-functional execution. Focus on creating strategic briefs, directing assets like landing pages and ad scripts, coordinating with growth and creative teams, and translating performance data into optimized decisions.

Location: Tempe, AZ (In-Office Preferred, Flexible for the Right Candidate)

Compensation: $120,000 – $140,000 base + 25% quarterly performance bonus (total comp up to $175,000)

Company

Unified platform of community-centric ecosystems where members engage, transact, and grow, starting in real estate and expanding across industries with over 37,000 members.

What you will do

• Define offer strategy including positioning, messaging, audience angle, and differentiators for monthly conversion events generating up to $1MM+ revenue.
• Build clear campaign briefs for Growth, Creative, Copy/Email, and MarTech teams to execute without confusion.
• Create or direct strategic assets like presentation decks, webinar materials, landing page messaging, and ad scripts.
• Coordinate cross-functionally to ensure campaigns are feasible, measurable, and launch-ready.
• Analyze campaign data, funnel metrics, and revenue to inform better offers and decisions for future events.

Requirements

• 5+ years in marketing strategy, offer development, direct response, launch marketing, or conversion-focused campaign work.
• Direct hands-on experience with webinars, live events, and conversion campaigns using Zoom, Everwebinar, or similar.
• Proven ability to create strategic briefs translating business goals into executable plans.
• Strong instincts for offer framing, landing page messaging, and ad concepts.
• Strong deck-building and presentation skills; comfort with campaign data and funnel metrics.
• Proficiency in Google Workspace (Slides, Docs), Zoom, ActiveCampaign, Monday.com, and Everwebinar.
• Ability to operate in fast-moving environment with multiple launches and stakeholders.

Nice to have

• Experience in education, info products, events, coaching, or offer-driven businesses.
• Familiarity with CRM platforms like Close.
• Background proving critical thinking and strategic execution.

Culture & Benefits

• Paid Time Off, holidays, maternity/paternity leave.
• Health package: medical, dental, vision, tele-health, disability, life insurance.
• 401(k) with 4% company match.
• Free enrollment in online courses, continued development, internal growth opportunities.
• Servant leadership with open door policy, positive culture valuing hard work and relationships.
• Frequent company events, national/international volunteer opportunities.