Senior Marketing Manager (Growth & Demand Generation)

TL;DR

Senior Marketing Manager (Growth & Demand Generation): Accelerating company growth through world-class demand generation, owning key programs that drive pipeline creation across paid channels, outbound programs, sales collaboration, and marketing operations with an accent on channel mix, budget allocation, and experimentation priorities. Focus on building quarterly plans aligned to revenue targets, executing across multiple programs, and measuring impact end-to-end through strong operations, attribution, and reporting.

Location: Remote anywhere in the US between Eastern and Pacific time zones

Salary: $160K – $170K base + $20K bonus

Company

hirify.global is an HR technology platform that brings together headcount planning, employee engagement surveys, compensation planning, performance management, and HRIS into one powerful product.

What you will do

• Own and execute multi-channel strategies to drive qualified pipeline, including paid media, outbound campaigns, events, and partner programs.
• Lead paid acquisition programs in collaboration with our performance agency, owning strategy, execution, and performance tracking across platforms including Google Ads and LinkedIn Ads.
• Manage key marketing partnerships and co-marketing opportunities that contribute to pipeline.
• Ensure smooth lead routing, attribution, and reporting across HubSpot, Salesforce, and Revenue Hero.
• Collaborate closely with Sales to craft outbound messaging, sequences, and campaigns that convert.
• Leverage AI tools to accelerate campaign development, audience targeting, messaging iteration, reporting, and experimentation.

Requirements

• Experience at an earlier-stage company where you’ve seen demand gen and growth built.
• Comfortable architecting strategy and then getting hands-on in execution, testing, and iteration.
• Enjoy collaborating cross-functionally (especially with Sales) and working on products with evolving and overlapping ICPs.
• Highly analytical, operationally strong, and motivated by measurable outcomes (pipeline, conversion, CAC/payback, win rates).
• Thrive in a fast-moving environment with high ownership and a bias toward action.
• Location: Remote anywhere in the US between Eastern and Pacific time zones

Culture & Benefits

• Privately funded, VC-backed company backed by a16z with ~55 employees across the US working remotely.
• Team is oriented around creating impact for customers and partnering internally with kindness and sincerity.
• Value moving quickly, optimism, inclusion, and transparency.