Principal Product Manager (Member Acquisition, AI)

TL;DR

Principal Product Manager, Member Acquisition (AI): Own the strategy and execution for building and scaling a modern AI-driven member acquisition engine that identifies high-potential users and drives registration and activation. Focus on segmentation, targeting logic, channel strategies, bold experiments across the funnel, and AI-powered personalization and workflows.

Location: Remote (USA). Must be authorized to work for any employer in the U.S. No visa sponsorship.

Salary: $195,000 - $225,000 annually

Company

hirify.global applies AI Digital Twin technology exclusively toward metabolic health to prevent and improve chronic diseases like type 2 diabetes and obesity.

What you will do

• Own member acquisition end-to-end, from identifying eligible populations to driving registration and early activation.
• Build the acquisition machine including segmentation, targeting, channel and messaging strategy, experiment backlog, and measurement frameworks.
• Stand up AI-driven growth workflows for personalization, creative generation, campaign orchestration, and operational efficiency.
• Run bold experiments across partner launches, member outreach, landing pages, referral loops, and signup flow optimizations.
• Instrument performance with dashboards, evaluate experiments rigorously, and decisively scale winners or kill losers.

Requirements

• 8+ years of product management experience with proven track record in growth outcomes like registrations, conversion rates, and CAC.
• Hands-on experience using AI tools for research, targeting, personalization, creative iteration, and workflows.
• Builder mindset to create systems, landing pages, automations, and instrumentation independently.
• Strong analytics, experimentation skills, and product expertise in designing complex AI-integrated workflows in regulated environments.
• Ability to lead agile teams and manage full product lifecycle with strategic vision and execution.
• US work authorization required; no sponsorship.

Culture & Benefits

• Remote work with a global team and high flexibility.
• Competitive compensation with equity participation.
• Unlimited vacation with manager approval.
• 16 weeks paid parental leave for delivering parents, 8 weeks for non-delivering.
• 100% employer-sponsored healthcare, dental, vision; HSA/FSA options; 401k plan.