Sr Associate, Toy Marketing - HW Die-Cast

TL;DR

Sr Associate, Toy Marketing - HW Die-Cast: Assist on the Die-Cast segments of the Hot Wheels team, support development of toy strategy by segment, pricing architecture, consumer insights, and business performance analysis. Focus on collaborating with Design/R&D to bring toys from concept to shelf and providing input on packaging, messaging, and feature storytelling.

Location: El Segundo, California

Salary: USD $88,000–$111,000 Yearly

Company

hirify.global is a leading global toy and family entertainment company owning iconic brands like Hot Wheels, Barbie, Fisher-Price, and others.

What you will do

• Assist on Die-Cast segments of the Hot Wheels team.
• Support toy strategy development by segment.
• Support toy pricing architecture and competitive positioning.
• Gather consumer and play insights specific to toy usage and patterns.
• Collaborate with Design/R&D to bring toys from concept to shelf.
• Monitor toy business performance including POS, revenue, margin, and SKU productivity.
• Provide input to Brand Marketing on packaging, messaging, and feature storytelling.

Requirements

• 2+ years experience in brand marketing (brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
• Project management skills to handle complex product development timelines.
• Strong quantitative, analytical, and financial skills (forecasting, pricing, SKU productivity, competitive analysis).
• Financial acumen with P&L management experience.
• Experience partnering with cross-functional teams (design, manufacturing).
• Excellent communication skills: storytelling, presentations, and influencing.

Culture & Benefits

• Competitive total pay programs and comprehensive benefits.
• Inclusive workplace where every employee feels respected, included, and heard.
• Performance-driven culture focused on collaboration, innovation, and execution.
• Award-winning workplace recognized by Forbes, Fast Company, Newsweek, and others.