Senior Manager, Organic Social (AI)

TL;DR

Senior Manager, Organic Social (AI): Owning the brand's presence across earned and organic channels with an AI-first mindset, speed, and strategic clarity. Focus on driving visibility in AI-generated search results (AEO/GEO), building community trust on platforms like Reddit and LinkedIn, and scaling content production through AI-native workflows.

Location: Must be based in or able to commute to Boston for hybrid work

Salary: $134,800 - $168,500 USD

Company

hirify.global provides email, SMS, social, and automation tools that help small businesses and nonprofits grow their audience and build relationships.

What you will do

• Develop and execute organic social strategy across LinkedIn, Reddit, Instagram, and YouTube.
• Lead Answer Engine and Generative Engine Optimization (AEO/GEO) to ensure brand content appears in AI-generated search results.
• Manage and develop a direct report, coaching them on AI tool fluency and platform strategy.
• Build AI-native content workflows to increase velocity, ideation speed, and testing throughput.
• Partner with internal teams to repurpose high-value video content for YouTube and other channels.
• Track and report on organic social performance, including Share of Voice and AI answer inclusion metrics.

Requirements

• 5-8+ years of organic social media experience in B2B, B2C, or martech.
• 2-4+ years of people management experience.
• Deep, hands-on fluency with AI tools like ChatGPT, Claude, or Perplexity.
• Proven expertise in LinkedIn strategy and Reddit community engagement.
• Understanding of AEO/GEO principles and how social content influences AI-generated answers.
• Ability to work in a hybrid model based in Boston.

Nice to have

• Experience with Sprout Social or Meltwater.
• Background in SMB marketing or marketing technology.
• YouTube content strategy experience, including video SEO.
• Familiarity with review ecosystem influence (G2, Trustpilot).

Culture & Benefits

• Competitive benefits package supporting health and well-being.
• Generous paid time off policy.
• Commitment to diversity, inclusion, and professional development.
• Hybrid work model combining remote flexibility with in-person collaboration.