Senior Manager, Organic Social (AI)

TL;DR

Senior Manager, Organic Social (AI): Owns the brand's presence across earned and organic channels with an AI-first mindset, focusing on platform intelligence and strategic clarity. Focus on driving visibility in AI-generated search results, LinkedIn, Reddit, Instagram, and YouTube, while redefining what “earned” means in the age of AI.

Location: Boston. Hybrid work model combines remote work with access to office locations.

Salary: $134,800 - $168,500 USD

Company

hirify.global is the trusted partner for small businesses and nonprofits who want to grow, providing email, SMS, social, and automation tools.

What you will do

• Own the organic social strategy across LinkedIn, Reddit, Instagram, YouTube, and emerging platforms.
• Develop and execute a content strategy designed to appear in AI-generated answers.
• Own YouTube as a strategic channel, building brand authority and feeding AI-generated search results.
• Use AI tools to increase content velocity, ideation speed, and testing throughput.
• Partner with the Community team to activate brand advocates as social amplifiers.
• Manage, develop, and retain one direct report (Social Media Manager).

Requirements

• 5-8+ years of organic social media experience, with demonstrated results in B2B, B2C, SMB, or martech contexts.
• 2-4+ years of people management experience.
• Deep, hands-on fluency with AI tools (ChatGPT, Claude, Perplexity, Jasper, or equivalent).
• Genuine understanding of AEO/GEO principles and how social content influences AI-generated answers.
• Proven LinkedIn expertise.
• Reddit literacy.
• Comfort operating with speed and ambiguity.

Nice to have

• Experience with Sprout Social, Meltwater, or comparable social listening and publishing platforms.
• Background in or strong familiarity with SMB marketing, email marketing, or marketing technology categories.
• Experience activating customer communities as social amplifiers.
• YouTube content strategy experience, including channel architecture, video SEO, and how YouTube surfaces in AI-assisted search.
• Familiarity with review ecosystem influence (G2, Trustpilot, Google) and how reviews feed into AI trust signals.

Culture & Benefits

• Celebrates diversity and inclusion with programs in place that bring people together on important issues and provide educational opportunities.
• Offers opportunities to grow your career, encouraging and supporting team members to learn different aspects of the business.
• Provides a generous paid time off policy and a competitive benefits package that supports health and well-being.
• Hybrid workforce with work flexibility.