Associate Manager, Toy Marketing - Innovation (Toys)

TL;DR

Associate Manager, Toy Marketing - Innovation (Toys): Own end-to-end product development for 2+ new brands from concept through launch with an accent on consumer insights, competitive analysis, and market positioning. Focus on building 3–5 year product roadmaps, optimizing toy business performance including revenue and margins, and collaborating cross-functionally for innovative play experiences.

El Segundo, California

Salary: USD $110,000 - $125,000 Yearly

Company

hirify.global is a leading global toy and family entertainment company owning iconic brands like Barbie, Hot Wheels, and Fisher-Price.

What you will do

• Own end-to-end product development for 2+ new brands, from early concept through launch readiness.
• Lead consumer insights, competitive analysis, and market landscaping to inform positioning, features, pricing, and differentiation.
• Manage toy business performance including revenue, margin, and SKU productivity.
• Collaborate with Design, Development, Packaging, Insights, and Finance to deliver strong consumer value and innovation.
• Build 3–5 year product roadmaps and franchise extension strategies with leadership.
• Prepare data-backed presentations for concept explorations and executive reviews.

Requirements

• 5+ years (3 years with MBA) in brand marketing, franchise management, content marketing, or purpose-driven strategy.
• Experience in category management, product marketing, or product development a plus.
• Strong consumer-centric mindset with ability to translate insights into product recommendations.
• Project management skills: highly organized and able to manage multiple workstreams.
• Financial acumen: P&L, forecasting, SKU productivity, and margin targets.
• Excellent communication, storytelling, and cross-functional collaboration skills.
• Strong PowerPoint, Excel, Outlook, and Word proficiency.

Culture & Benefits

• Competitive total pay programs and comprehensive benefits.
• Inclusive workplace where every employee feels respected, included, and heard.
• Collaborative environment with shared values, innovation focus, and performance-driven execution.
• Empower generations through play with real impact on iconic brands.
• Award-winning culture recognized by Forbes, Fast Company, and others.