Campaign Marketing Manager (Fintech)

TL;DR

Campaign Marketing Manager (K-12 Payments): Own end-to-end planning, execution, optimization, and performance analysis of integrated marketing campaigns for K-12 school payments solutions with an accent on multi-channel strategies, sales alignment, and analytics. Focus on translating go-to-market priorities into cohesive plans, optimizing based on data, and driving pipeline contribution through A/B testing and iteration.

Location: Rochester, New York, USA

Company

hirify.global provides payment solutions for K-12 schools and districts nationwide.

What you will do

• Plan and execute multi-channel campaigns across email, digital ads, paid media, webinars, events, ABM, and sales programs
• Translate product launches, upsell/cross-sell, and seasonal priorities into campaign plans
• Build workflows in marketing automation and CRM platforms like HubSpot
• Partner with product marketing, content, sales, and operations for targeted messaging to K-12 decision-makers
• Optimize campaigns using performance data, A/B testing, and funnel trends
• Own reporting on pipeline, leads, conversions, ROI, and sales alignment

Requirements

• 3–6 years in campaign management, demand generation, or revenue marketing
• Hands-on experience with marketing automation and CRM tools
• Strong analytical skills to turn data into action
• Experience with multi-touch, multi-channel campaigns
• Excellent project management and cross-functional communication
• Comfort in regulated markets like education or B2B SaaS

Nice to have

• Marketing to K-12, education, foodservice, payments, or fintech audiences
• ABM or intent data platforms
• Event or webinar campaigns
• Understanding of long sales cycles

Culture & Benefits

• Comprehensive medical, dental, vision care
• EAP programs, paid time off, recognition programs
• Retirement and investment options, charitable gift matching
• Worldwide days of service