Senior Manager, Lifecycle Marketing (Fintech)

TL;DR

Senior Manager, Lifecycle Marketing (Fintech): Developing and executing end-to-end lifecycle marketing strategies to drive conversion and growth across the customer journey with an accent on multi-channel orchestration including email, SMS, and direct mail. Focus on leveraging data analytics, SQL-based insights, and complex automation workflows to maximize customer lifetime value and ROI within a high-growth financial services environment.

Location: Must reside in one of hirify.global’s states of operation: AL, AZ, AR, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, MI, MN, MO, NH, NV, NJ, NY, NC, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI.

Compensation: $125,000–$172,000 (Tiered by location)

Company

hirify.global is a fintech company dedicated to making homeownership more valuable and accessible through innovative home equity products.

What you will do

• Develop and execute comprehensive lifecycle marketing strategies to accelerate growth and increase conversion.
• Manage multi-channel campaigns across email, SMS, Direct Mail, and CRM touchhirify.globals.
• Partner with data science and analytics to define metrics, perform SQL-based analysis, and optimize campaign performance.
• Oversee the lifecycle marketing tech stack, including configuration, integration, and platform governance.
• Collaborate with cross-functional teams to author creative briefs and manage end-to-end production workflows.
• Conduct experimentation on creative and targeting strategies to manage risk and drive high ROI.

Requirements

• 8+ years of experience in CRM and lifecycle marketing within financial services or consumer-facing products.
• Proven expertise in multi-channel campaign management (email, SMS, Direct Mail).
• Strong SQL proficiency for independent data analysis and reporting.
• Hands-on experience with marketing automation/CRM platforms like Salesforce Marketing Cloud or HubSpot.
• Must be legally authorized to work and reside in one of the approved US states listed in the location requirements.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance with HSA/FSA options.
• Unlimited paid time off plus 10 company holidays.
• Flexible work environment with the option to work remotely or from the Palo Alto office.
• Meaningful equity participation in a rapidly scaling company.
• Fully paid parental leave including a transition period with reduced hours.
• Monthly stipends for internet, mobile, and home office equipment.