Product Marketing Manager (Data)

TL;DR

Product Marketing Manager (Data): Leading the strategy, development, and execution of product marketing approaches for Data and Developer Solutions, including Active Intelligence, with an accent on differentiation and growth. Focus on B2B geolocation data and insight markets, collaborating across teams to drive customer, revenue, and business growth.

Location: GBR-London-BTHQ One Braham, GBR-Manchester-New Bailey

Company

hirify.global is the innovation arm of hirify.global, accelerating how BT builds products that connect customers to the network.

What you will do

• Define, develop, and implement marketing programs and propositions to drive customer, revenue, and business growth.
• Manage the design, development, and implementation of marketing activity within Active Intelligence.
• Support research and analysis for operational marketing activities, defining propositions/products in the marketing process.
• Create and share content via LinkedIn, building awareness of Active Intelligence.
• Identify opportunities for Active Intelligence to attend, exhibit, and speak at relevant conferences and events.
• Monitor the competitive landscape for activity, highlighting new opportunities and risks.

Requirements

• In-depth experience of product marketing.
• Relevant marketing degree and/or significant experience in in-house or agency roles.
• Exceptional verbal and written communication skills.
• B2B data and insights knowledge.
• Zero to one experience and mindset.
• Experience with product marketing and CRM tools (e.g., Salesforce).

Nice to have

• Awareness of how to grow the engagement, audience, and customer base of a B2B startup/scaleup business.
• Ability to influence key stakeholders to get things done and delivered on time and on budget.
• Demonstrated ability to understand and explain complex concepts and data.

Culture & Benefits

• Attractive salary and a range of competitive benefits.
• Joining an ambitious organization with a culture of togetherness, collaboration, and inclusivity.
• 10% on-target annual bonus.
• BT Pension scheme, minimum 5% employee contribution, BT contribution 10%.
• 25 days annual leave (not including bank holidays), increasing with service.