Marketing Operations Manager (SaaS)

TL;DR

Marketing Operations Manager (SaaS): Building and optimizing marketing automation workflows and campaign execution within the Marketo platform with an accent on lead lifecycle management, data integrity, and Salesforce integration. Focus on designing nurture journeys, managing lead scoring models, and analyzing campaign performance to drive pipeline growth.

Location: Must be based in or able to commute to London; relocation support provided

Company

hirify.global is an intelligent platform for travel and spend management that automates corporate travel, expenses, and invoice processing for over 10,000 companies worldwide.

What you will do

• Own end-to-end campaign execution in Marketo including setup, QA, and reporting.
• Build and optimize automated nurture journeys to accelerate lead conversion.
• Manage lead flow and data synchronization between Marketo and Salesforce.
• Set up webinar and event automation programs with post-event follow-ups.
• Implement A/B testing, segmentation, and personalization strategies.
• Maintain and evolve lead scoring models to ensure marketing and sales alignment.

Requirements

• 3–5+ years of experience in marketing operations or campaign management in a B2B SaaS environment.
• Advanced proficiency in Marketo (campaign logic, segmentation, and automation).
• Strong working knowledge of Salesforce CRM (campaign objects and lead management).
• Experience with webinar automation platforms such as Zoom or ON24.
• Analytical mindset with experience building lead scoring frameworks.
• Must be based within commuting distance of our London hub or willing to relocate.

Nice to have

• Hands-on experience with Customer.io.
• Familiarity with data enrichment and attribution tools like Bizible or Looker.
• Strong understanding of SaaS funnel metrics from MQL to ARR.

Culture & Benefits

• Competitive compensation package with equity ownership.
• Hybrid work policy with 3 days in-office per week.
• 25 days of annual leave plus bank holidays and a paid four-week sabbatical after 5 years.
• Comprehensive health benefits including private medical and dental insurance.
• Wellbeing support via Spring Health (therapy and coaching sessions).
• Relocation support for those moving to our hub locations.