Senior Upper Funnel Marketer

TL;DR

Senior Upper Funnel Marketer: Strategically deploying Rover's brand identity across upper-funnel channels to drive measurable business impact and growth with an accent on advanced measurement (MMM/Geo-Uplift) and pioneering the future of marketing operations. Focus on rethinking how marketing is done, moving away from manual workflows and toward an AI-augmented, data-validated future.

Location: Must be based in the Greater Seattle Area or willing to relocate

Salary: $140,761-$179,228 in the greater Seattle area.

Company

Rover's app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe.

What you will do

• Drive the long-range strategy for Upper Funnel Channels, driving New Customers while understanding the change to measured consideration.
• Have a material influence on annual planning cycles, providing the business with leverage through deep expertise in media best practices and emerging industry shifts.
• Manage external agency relationships of high complexity and impact.
• Work with Marketing Data Science in developing new marketing metrics and measurement frameworks.
• Identify and execute on massive process efficiencies by automating marketing workflows.
• Distill complex media and AI concepts for executive stakeholders.

Requirements

• 10-12+ years of relevant experience in high-scale media strategy with a consumer brand (ideally a two sided-marketplace).
• Experience managing, and holding agencies accountable for results and managing an RFP process
• Experience in building or implementing AI-driven systems that have improved a marketing team's delivery capacity is a strong plus.
• Hands-on experience with Geo-Uplift testing implementation and the tactical actioning of MMM results.
• Bachelor’s degree required; Master’s degree in a quantitative or business field is a plus, work experience will absolutely be taken into account.
• Ability to work from the Seattle office 2 days per week.
• This role will impact Rover’s US and INTL businesses, experience managing campaigns in the UK and the EU is a plus.

Nice to have

• Pet-Related Brand experience

Culture & Benefits

• Competitive compensation and 401k match.
• Flexible PTO.
• Competitive benefits package, including medical, dental, and vision insurance.
• Bring your dog to work (and unlimited puppy time).
• Pet benefits, including $1,000 toward bringing home a new dog or cat.
• Regular team activities performed in-person and virtually.