Member Communications Operations Manager (AI & Lifecycle)

TL;DR

Member Communications Operations Manager (AI & Lifecycle): Driving product engagement, retention, and lifetime value across Maven Enterprise member journeys with an accent on lifecycle strategy, systems operations, and Product Team partnership. Focus on evolving lifecycle communications into an AI-native, automated, and highly scalable system that supports both business and clinical outcomes.

Location: New York, NY; Remote, US (Hub cities)

Salary: $115k-$135K per year

Company

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us.

What you will do

• Own lifecycle operations & systems, leading end-to-end execution and optimization of lifecycle journeys across email, push, and in-app modal.
• Act as the primary owner of Braze, including segmentation, personalization, QA, scheduling, and performance tracking.
• Identify and implement opportunities for AI-driven personalization, automation, and journey optimization.
• Manage intake across Product, Clinical, Marketing, and other stakeholders.
• Translate product features, launches, and clinical protocols into lifecycle strategies that drive adoption and behavior change.
• Lead initiatives to improve activation, retention, re-engagement, and program enrollment.

Requirements

• 3-5 years in lifecycle marketing, CRM, member or product communications.
• Deep experience with Braze, including segmentation and personalization.
• Proven success driving engagement, retention, and behavior change through lifecycle channels.
• Strong experience managing complex, cross-channel lifecycle systems.
• Exceptional project management and stakeholder coordination skills.
• This role requires active work authorization in the US.

Nice to have

• Experience in healthcare, digital health, or behavior change products.
• Familiarity with clinical engagement or care journeys.
• Experience working in Jira (or similar tool).

Culture & Benefits

• Access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
• Hybrid work, in office meals, and work together days.
• 16 weeks 100% paid parental leave and new parent stipend.
• Annual professional development stipend and access to a personal career coach.
• 401K matching for US-based employees, with immediate vesting.