Senior Lifecycle Marketing Manager (Medtech)

TL;DR

Senior Lifecycle Marketing Manager (Medtech): Driving the zero-to-one launch of a new women's health offering by building a best-in-class lifecycle and retention program. Focus on designing and optimizing automated messaging journeys to foster patient trust, increase Lifetime Value (LTV), and ensure seamless full-funnel engagement.

Location: Must be based in the United States (Remote).

Salary: $100,000 - $140,000 annually.

Company

hirify.global is a leading virtual medical practice providing a continuous circle of support for women's and pediatric healthcare.

What you will do

• Execute day-to-day lifecycle marketing channels and oversee the retention strategy for new ventures.
• Build a 0-to-1 testing engine for retention and optimize automated messaging journeys.
• Collaborate with Clinical and Operations teams to identify friction points and boost patient lifetime value.
• Partner with the Head of Growth to ensure a seamless full-funnel experience from acquisition to long-term adherence.
• Synthesize cohort data and qualitative insights to optimize the end-to-end patient funnel.
• Ensure all communications reflect an evidence-based care model while building patient trust.

Requirements

• 2-5 years of experience in DTC lifecycle marketing, particularly in 0-to-1 growth environments.
• Hands-on expertise operating email and SMS channels with a heavy emphasis on retention and subscriptions.
• Ability to thrive in ambiguity and balance creative ideation with data-driven decision-making.
• Strong written and verbal communication skills for cross-functional alignment.
• Must have legal authorization to work in the United States.

Nice to have

• Experience with Braze for building complex multi-channel logic.
• Background in women’s health or highly regulated industries.

Culture & Benefits

• Competitive healthcare benefits including medical coverage.
• Generous equity compensation package.
• Flexible PTO policy.
• Mission-driven environment focused on improving outcomes for families nationwide.
• Culture that values cross-disciplinary collaboration, fast movement, and patient-first decision-making.