B2B Demand Generation Manager

TL;DR

B2B Demand Generation Manager: Leading marketing planning and pipeline generation across priority industries in North America with an accent on translating business priorities into integrated marketing plans. Focus on driving qualified pipeline and revenue growth through demand generation and account-based marketing (ABM) programs.

Location: San Francisco, CA, Hybrid

Salary: $146,700 - $154,600 a year

Company

hirify.global is a tech transformation specialist, uniting human expertise with AI to create scalable tech solutions.

What you will do

• Lead marketing planning and execution for assigned industry verticals, aligning programs to growth priorities and pipeline goals.
• Develop and execute vertical-specific marketing plans in partnership with sales, industry leadership, and partnership team.
• Translate business objectives into integrated demand generation and ABM programs that drive qualified pipeline.
• Launch and manage multi-channel campaigns across events, digital, content, PR, and partner marketing.
• Track and report on pipeline impact, including MQLs, SQLs, and influenced revenue.
• Manage and mentor team members and coordinate cross-functional contributors.

Requirements

• 5–8 years of B2B demand generation, growth, or vertical marketing experience, ideally in technology, consulting, or digital services.
• Proven track record of driving pipeline generation in enterprise or complex sales environments.
• Experience working closely with enterprise sales teams and long buying cycles.
• Strong experience with account-based marketing (ABM) and integrated campaign execution.
• Strong stakeholder management skills, with experience partnering with senior executives and cross-functional teams.
• Experience managing marketing team members or coordinating across distributed teams.

Nice to have

• Experience marketing AI, digital transformation, or enterprise technology services

Culture & Benefits

• Competitive Salary
• Generous paid vacation days
• Unlimited sick time
• 100% paid health & dental benefits starting day one
• Annual profit-sharing distribution
• Retirement match
• Paid parental leave
• Dedicated career advisor