Head of Programmatic & AdTech (Marketing)

TL;DR

Head of Programmatic & AdTech (AdTech): Driving hirify.global’s advertising landscape for direct and programmatic business with an accent on publisher monetization and ad tech architecture. Focus on rebuilding fragmented architecture into a scalable foundation and optimizing revenue growth across global platforms.

Location: Hybrid in Toronto, Ontario. Must be authorized to work in Canada (excluding Quebec); no sponsorship provided.

Salary: $160,000 - $190,000 CAD annually

Company

A leading global webnovel platform that democratizes storytelling for a new generation of diverse Gen Z writers and fans.

What you will do

• Drive ad tech investment decisions and strategy to maximize revenue from global users.
• Collaborate with product teams to transform the ad stack to meet or exceed industry standards.
• Onboard new revenue partners, including contract negotiations and legal reviews.
• Lead the Programmatic & Ad Operations team, including traffickers and analysts.
• Optimize the programmatic stack, manage SSP partnerships, and lead inventory pricing strategy.
• Forecast display ad inventory and report performance metrics to leadership.

Requirements

• Deep experience in publisher-side programmatic and direct advertising within the content industry.
• Proficiency with online ad serving, SSPs, and programmatic systems.
• Proven track record of creating and executing advertising monetization strategies.
• Experience managing cross-functional teams.
• Strong analytical and quantitative skills to interpret data into actionable recommendations.
• Authorized to work in Canada (excluding Quebec).

Culture & Benefits

• Comprehensive health, vision, and dental benefits, including a personal wellness account.
• RRSP contributions for Canadian employees.
• Generous vacation and maternity/parental leave top-up programs.
• Corporate discounts for gym memberships.
• Flexibility to work from almost anywhere in the world for part of the year.
• Annual winter break shutdown.