Sr Director, Social Media (Marketing)

TL;DR

Sr Director, Social Media (Marketing): Shaping and scaling the global social media presence for Ninja across mature and maturing markets with an accent on global strategy, operational frameworks, and creative direction. Focus on building high-performing global teams, innovating platform use through AI-assisted workflows, and driving measurable brand equity and business growth.

Location: On site from Needham HQ or NYC (with frequent travel to Needham)

Salary: $228,800 - $279,800 USD

Company

hirify.global is a global product design and technology company specializing in disruptive lifestyle solutions through its Shark and Ninja brands.

What you will do

• Define and drive a cohesive global social media strategy aligned with brand, reputation, and commercial goals across regions.
• Build and lead a high-impact distributed team, including regional leads, strategists, creators, and influencer specialists.
• Create a scalable global-to-local content framework and governance model for all major platforms.
• Drive innovation in creative formats and implement AI-assisted workflows for real-time trend engagement.
• Establish global KPIs and measurement frameworks, leading cross-market reporting and social listening.
• Partner with global Brand, Media, Creative, PR, and Digital teams to ensure messaging is consistent yet locally relevant.

Requirements

• 10+ years of experience leading social media or digital marketing, ideally across multiple international markets.
• Demonstrated success building and scaling global social programs with localized execution.
• Proven experience managing diverse, distributed teams within matrixed organizations.
• Expertise in social media tools, governance, campaign architecture, and analytics.
• Fluent English proficiency; additional languages are a strong plus.
• Must be based in or able to work on-site from Needham, MA or NYC.

Culture & Benefits

• Comprehensive health insurance (medical, dental, vision) and HSA with company contribution.
• 401(k) retirement plan with matching and employee stock purchase program.
• Generous paid time off, company holidays, and parental leave.
• Additional perks including pet insurance, pre-paid legal insurance, and product discounts.
• High-impact Learning Programs to empower personal and professional growth.