Social Media Programme Lead (Emerging Markets)

TL;DR

Social Media Programme Lead (Marketing): Leading the transition of emerging and distributor-led markets to a centralized social media model with an accent on scalable strategies and influencer partnerships. Focus on optimizing cross-regional execution, ensuring brand consistency, and driving engagement across platforms like TikTok and Instagram.

Location: London, United Kingdom

Company

A global product design and technology company specializing in disruptive lifestyle solutions under the Shark and Ninja brands.

What you will do

• Transition emerging markets from distributor-led social activity to a centralized, scalable social model.
• Develop and execute scalable social media strategies across platforms including Instagram, TikTok, and YouTube.
• Guide influencer and creator strategies to identify, onboard, and manage brand-aligned creators.
• Coordinate multi-market campaign planning for product launches, seasonal moments, and always-on activity.
• Manage diverse stakeholders across brand, marketing, PR, legal, and external agencies.
• Analyze social and influencer performance metrics and translate them into actionable reports.

Requirements

• Proven experience in social media and influencer marketing within multi-market, regional, or global roles.
• Experience working with distributor-led or franchise-style market models.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proficiency with social media management and analytics tools such as Sprout or Hootsuite.
• Fluent English required.
• Must be based in London, United Kingdom.

Culture & Benefits

• Competitive health insurance and retirement plans.
• Employee stock purchase options and wellness programs.
• Paid time off and hirify.global product discounts.
• Access to high-impact professional growth and learning programs.
• Inclusive environment emphasizing diversity, equity, and inclusion.