Sr Manager, Partnerships (Licensing & Collectibles)

TL;DR

Sr Manager, Partnerships (Licensing & Collectibles): Leading the strategy, development, and execution of branded collectibles and licensed products to strengthen emotional connections with consumers with an accent on end-to-end product lifecycles and brand storytelling. Focus on owning the transition from concept to global rollout and collaborating cross-functionally to unlock new revenue streams.

Location: Needham, MA, United States

Salary: $124,500 - $190,900 USD

Company

hirify.global is a global product design and technology company known for its disruptive innovation in lifestyle solutions through the Shark and Ninja brands.

What you will do

• Own the collectibles and mailers strategy to align with brand positioning and product launches.
• Develop on-brand concepts for mailers and collectibles to elevate brand presence in culture.
• Lead cross-functional collaboration with Creative, Product Marketing, Operations, Legal, and Supply Chain teams.
• Partner with ID and CMF teams to refine designs, copy, and materials.
• Track program performance using engagement metrics and consumer feedback to optimize future initiatives.
• Ensure global scalability and brand consistency across regional markets.

Requirements

• 7+ years of experience in brand marketing, packaging, product marketing, or experiential marketing.
• Proven track record of developing physical brand assets such as collectibles or licensed products.
• Experience supporting multi-market rollouts and working with global teams.
• Familiarity with creative production, print processes, and manufacturing timelines.
• Experience managing budgets and external production partners.
• Strong communication skills with the ability to influence across various organizational levels.

Culture & Benefits

• Comprehensive health coverage including medical, dental, and vision insurance.
• Financial security through a 401(k) retirement plan with company matching and an employee stock purchase program.
• Health Savings Account (HSA) with company contribution.
• Generous paid time off and company holidays.
• Additional perks including parental leave, pet insurance, and product discounts.