Category Manager (Lifestyle & Furniture)

TL;DR

Category Manager (Lifestyle & Furniture): Own regional product category marketing and management across Lifestyle, Furniture, and Content Creation to drive market share through go-to-market planning, brand and demand generation, and coordinated execution. Focus on building comprehensive Americas marketing plans, managing product launch schedules, and using data-driven competitive analysis and sales forecasting to improve performance.

Location: Irvine, CA

Salary: $80,038.00 - $134,713.00 per annum

Company

hirify.global is a global gaming-focused technology brand.

What you will do

• Execute the go-to-market strategy across the Americas by creating marketing plans and engagements to achieve sales and profit growth for assigned products.
• Partner with regional and global marketing, sales, and business unit teams to define regional marketing and merchandising plans and requirements.
• Lead category evangelism for Lifestyle, Furniture (Gaming Chairs), and Content Creation (Webcams and Microphones) by training and informing PR, sales, and marketing stakeholders.
• Coordinate and drive regional product marketing initiatives across digital marketing, online merchandising, PR, event planning, partnerships, and retail marketing.
• Manage regional product launch schedules, run quarterly regional brief-backs to the Global Business Unit, and prepare sales presentations for retail and end-user customers.
• Analyze market and competitive performance, track US market share, implement promotion strategies, and review monthly sales forecasts to align new SKUs with regional category strategy.

Requirements

• 3–5 years of category management experience, or a combination of sales and marketing experience in Lifestyle Furniture Division (LFD) product segments (preferable) or gaming furniture/consumer electronics accessories.
• Experience pitching/launching/selling through retail and e-commerce with a proven record of meeting or exceeding goals.
• Strong project management skills.
• Data-driven mindset with strong analytical skills to interpret data, identify problems, and propose solutions.
• Exceptional communication, persuasion, and presentation skills.
• Bachelor’s degree in Business or related field, or equivalent work experience.

Culture & Benefits

• Global team collaboration across 5 continents.
• Gamer-centric work environment with an emphasis on impact and accelerated growth.
• Travel required up to 15%.

Hiring process

• Interviews to assess category management experience, go-to-market planning, and analytical/communication skills.
• Discussion of fit for regional marketing execution and cross-functional collaboration.