VP Marketing (LATAM)

TL;DR

VP Marketing (LATAM): Developing and executing regional marketing strategies to drive commercial growth and brand resonance across Latin American markets with an accent on demand generation and cultural nuance. Focus on translating global brand vision into locally resonant campaigns and building high-performing regional teams.

Location: Miami, Florida, United States. Must not manage from a distance.

Salary: $247,000 - $300,000 USD

Company

Global product design and technology company with a diversified portfolio of lifestyle solutions under the Shark and Ninja brands.

What you will do

• Develop growth strategies and assortment plans to unlock demand across distinct LATAM markets.
• Translate global category vision into regionally relevant, locally resonant marketing strategies.
• Lead integrated campaign development and own the regional go-to-market strategy.
• Utilize deep consumer insights to create messaging frameworks native to each local market.
• Build, mentor, and inspire a lean, high-performing regional marketing team.
• Serve as the primary advocate for the LATAM market within the global organization.

Requirements

• 7–12+ years of progressive marketing leadership experience, specifically leading marketing in Latin America.
• Proven track record of driving commercial growth through integrated brand and performance marketing.
• Deep expertise in consumer insights, media strategy, and regional media ecosystems.
• Bilingual fluency in Spanish and English required.
• Experience adapting global brand strategies for regional execution while maintaining integrity.
• Ability to operate effectively in ambiguous and resource-constrained environments.

Nice to have

• Portuguese fluency.

Culture & Benefits

• Comprehensive health, dental, and vision insurance.
• 401(k) retirement plan with company matching.
• Health Savings Account (HSA) and Flexible Spending Accounts (FSA).
• Employee stock purchase program.
• Generous paid time off, company holidays, and parental leave.
• Product discounts and referral bonus program.