Vice President of North American Marketing (Consumer Products)

TL;DR

Vice President of North American Marketing (Consumer Products): Leading all North American marketing functions and go-to-market strategy for a global toy and game portfolio with an accent on integrated launch plans, advertising, and consumer demand. Focus on translating global brand vision into regional execution and driving retail sell-through performance.

Location: On-site in Richardson, Texas or Los Angeles, California, United States

Company

An international manufacturer and distributor of toys and games operating in 15 countries and reaching over 100 countries worldwide.

What you will do

• Lead the North American go-to-market strategy and integrated launch plans across all brands and categories.
• Oversee comprehensive advertising strategy including linear TV, digital, social, retail media, and performance marketing.
• Direct PR strategy, media outreach, and corporate communications to build relationships with influencers and industry partners.
• Lead social media strategy, content planning, and community management to ensure brand relevance.
• Manage North American trade shows, customer events, and showroom experiences, including Toy Fair.
• Build, mentor, and lead a high-performing North American marketing organization.

Requirements

• 12+ years of marketing leadership experience.
• Must be based in or be able to work on-site in Richardson, TX or Los Angeles, CA.
• Experience within toys, games, entertainment, or consumer products preferred.
• Strong expertise across advertising, digital marketing, PR, social media, and event marketing.
• Proven experience leading integrated go-to-market initiatives.
• Exceptional leadership, strategic, and presentation skills.

Culture & Benefits

• 401(k) with company matching.
• Comprehensive health, dental, and vision insurance.
• Life insurance, Flexible Spending Accounts (FSA), and Health Savings Accounts (HSA).
• Paid time off to recharge.
• Working in a fun, dynamic, and creative industry focused on toys and games.