Director of Product Marketing (Healthcare)

TL;DR

Director of Product Marketing (Healthcare/SaaS): Leading product marketing strategy and driving product-led growth (PLG) for a digital medical equipment ordering platform with an accent on GTM orchestration and pricing frameworks. Focus on accelerating user adoption, mentoring PMM talent, and aligning market perspectives with product roadmaps.

Location: Must reside in the United States

Salary: $140,000 - $210,000

Company

hirify.global is a digital ordering platform transforming post-acute care by replacing outdated paper and fax processes for medical equipment and supplies.

What you will do

• Define product narratives, positioning, and differentiated messaging frameworks for target personas.
• Own the launch framework and go-to-market (GTM) playbook for major product releases.
• Drive product-led growth (PLG) by guiding user education and scalable activation/retention frameworks.
• Develop pricing frameworks and guide packaging decisions aligned with customer value perception.
• Mentor PMM associates and establish efficient cross-functional processes between Product, Sales, and Marketing.
• Synthesize market trends and competitive intelligence to influence product roadmap priorities.

Requirements

• 7+ years in Product Marketing with progressive leadership experience.
• Strong background in B2B SaaS with specific experience in PLG.
• Must be legally authorized to work in the United States (no visa sponsorship provided).
• Experience working with AI-powered products and positioning automation.
• Proven track record of leading major product launches and developing GTM strategies.
• Must reside in the United States.

Nice to have

• Experience in healthcare, specifically with provider and/or payor organizations.
• Background in both enterprise sales and PLG motions.

Culture & Benefits

• Comprehensive Medical, Dental, and Vision coverage with employer HSA contributions.
• 401(k) retirement plan and equity incentive plan.
• Remote-first culture with a dedicated NYC office and co-working space reimbursements.
• Flexible vacation policy and 5 additional "Summer Fridays" off.
• Monthly internet, home office, wellness, and annual L&D stipends.
• Annual company-wide performance bonus (up to 15%).