Senior Director, Enterprise Launch Excellence and GTM (Medtech)

TL;DR

Senior Director, Enterprise Launch Excellence and GTM (Medtech): Leading an integrated launch capability that spans product, clinical, care operations, and commercial teams with an accent on end-to-end lifecycle ownership for strategic offerings. Focus on creating predictable, cross-functional launch frameworks, driving operational readiness, and leveraging data and AI to ensure product-market impact across a B2B2C model.

Location: Remote (USA)

Salary: $222,640 - $291,000

Company

hirify.global is a digital healthcare provider addressing chronic conditions through evidence-based behavior change programs, AI-supported tools, and connected care delivery.

What you will do

• Serve as the single, accountable leader for the company’s highest-stakes product and program launches.
• Develop and activate a standardized, company-wide launch framework, rituals, and KPIs to reduce friction and missed milestones.
• Integrate buyer, member, and care-team requirements into upstream product and care-model decisions.
• Operate as a hands-on strategist driving cross-functional execution across Product, Clinical, Operations, Marketing, and Sales.
• Codify insights and best practices from each launch to improve speed, coordination, and quality for future programs.
• Collaborate with leadership to maintain a shared view of operational readiness and resolve trade-offs across functional silos.

Requirements

• 15+ years of experience across product management, product marketing, strategy/operations, or commercial roles.
• Significant experience leading GTM for tech-enabled products (B2B, B2B2C, or SaaS).
• Demonstrated success in healthcare, life sciences, or environments with clinical and regulatory complexity.
• Proven ability to define and run launch frameworks, governance, and KPIs at a portfolio or business-unit level.
• Strong strategic leadership skills, capable of influencing senior stakeholders without formal authority.
• Must be based in the United States to accommodate operational requirements.

Nice to have

• Experience in digital health, virtual care, health plans, or employer-sponsored benefits.
• Background in launch excellence or commercial excellence within healthcare.
• MBA, MPH, or related advanced degree.

Culture & Benefits

• Competitive salary with annual cash bonus eligibility and equity grants.
• Remote-first work environment.
• Comprehensive health, dental, and vision insurance with high employer contributions.
• 401k retirement savings plan.
• Flexible Time Off and generous parental leave policies.
• Lifestyle Spending Account and access to mental health support solutions.