Sr Director, Global Media Strategy & Activation (Marketing)

TL;DR

Sr Director, Global Media Strategy & Activation (Marketing): Leading the development and execution of full-funnel, data-driven media strategies across global markets with an accent on paid media investment, audience insights, and cross-functional leadership. Focus on optimizing global media budgets, driving brand visibility across North America, LATAM, Canada, and EMEA, and implementing innovative ad tech solutions.

Location: On-site in Needham, MA (3x a week)

Salary: $180,000 - $276,000 USD

Company

hirify.global is a global product design and technology company specializing in disruptive lifestyle solutions for the home.

What you will do

• Develop and implement integrated media strategies for new product launches and core categories globally.
• Manage the global media budget for Shark Home to optimize ROI across various markets.
• Drive full-funnel planning across TV, streaming, digital, social, OOH, and emerging platforms.
• Partner with analytics teams to leverage media mix modeling and audience insights for targeting.
• Lead global and regional media agency relationships, including contract negotiations and performance reviews.
• Mentor a high-performing global media team and provide strategic insights to executive stakeholders.

Requirements

• 12+ years of experience in global media strategy, planning, and investment.
• Proven track record in product technology, CPG, or high-growth consumer categories.
• Experience in matrixed, multinational organizations and driving operational transformation.
• Deep knowledge of traditional, digital, and emerging media platforms.
• Proficiency with tools like Google Analytics, Meta Ads, DSPs, and MMM.
• Must be able to work on-site in the Needham, MA office 3 days per week.

Culture & Benefits

• Comprehensive health coverage including medical, dental, and vision insurance.
• Financial benefits such as 401(k) matching and employee stock purchase program.
• Family-friendly perks including parental leave and back-up child/eldercare days.
• Wellness and lifestyle benefits like HSA contributions, pet insurance, and product discounts.
• A high-performance culture driven by an "Outrageously Extraordinary" mindset.
• Generous paid time off and company holidays.