Associate 1P Marketing Manager (Gamedev)

TL;DR

Associate 1P Marketing Manager (Gamedev): Executing digital marketing strategies across First Party (1P) marketing channels to increase revenue and profitability of digital products with an accent on managing assets, tracking marketing beats, and developing strategies for marketing on 1P channels. Focus on coordinating with internal stakeholders and external partners, thinking creatively, and implementing processes in a fast-paced environment.

Location: Join us at our new campus in Irvine, California where an in-person work schedule will be observed.

Salary: $75,000 - $85,000

Company

hirify.global Entertainment America Inc. is a leading global publisher and developer of interactive entertainment for major video game consoles, PC, online, and mobile platforms.

What you will do

• Build and maintain relationships with external partners and collaborate with internal marketing teams to execute digital marketing tactics.
• Independently develop and execute plans to support product launches from the 1P and BNE marketing sides.
• Manage marketing beats calendars for upcoming products and execute activities on the 1P channel marketing calendar.
• Oversee the creation of marketing and advertising assets for console and Steam digital releases and deliver assets to 1P to support 1P distribution.
• Communicate 1P opportunity proposals to worldwide teams and see projects through from initial concept to final delivery.
• Provide support in managing digital editions on the corporate game product page.

Requirements

• 3+ years of experience in videogame marketing/operations or entertainment product marketing/operations.
• Bachelor’s degree in Marketing, Business Administration, Finance, or similar field, or equivalent work experience.
• Proficiency in PowerPoint, Excel, Word, Outlook and Adobe Photoshop.
• Strong familiarity with digital marketplaces and setups of digital product launches from either the operations or business side.
• General knowledge and understanding of brand marketing, sales, and channel marketing within the video game industry.
• Strong and proactive team player who can work with internal and external partners effectively.

Nice to have

• Extensive knowledge or interest in videogaming, interactive entertainment industry and/or Japanese animation.
• Experience working successfully with social media channels in executing social/community plans.

Culture & Benefits

• Part of the hirify.global Group.
• Known for creating many of the industry’s beloved classic franchises.
• Premier publisher in the Western hemisphere for anime-based video games.