Senior Marketing Manager (AdTech)

TL;DR

Senior Marketing Manager (AdTech): Leading global marketing measurement and operations infrastructure with an accent on data modeling, SQL-based analytics, and cross-functional reporting. Focus on standardizing KPI definitions, optimizing data pipelines between CRM and marketing platforms, and driving actionable insights to improve ROI.

Location: Mexico City

Company

hirify.global is a global omnichannel advertising platform leveraging AI to connect quality media, brand creative, and addressable measurement for over 20,000 advertisers.

What you will do

• Own the evolution of the global marketing measurement framework and operational backbone.
• Translate multi-channel performance data into a unified view of revenue and growth contribution.
• Design, build, and optimize scalable reporting systems and dashboards using Looker Studio Pro.
• Partner with Data, RevOps, and BI teams to strengthen data pipelines and integration between marketing platforms and CRM.
• Implement scalable operational solutions to accelerate reporting cycles and reduce friction across global teams.
• Standardize KPI definitions to ensure a shared measurement language across the organization.

Requirements

• 5+ years of experience in marketing analytics, data analysis, or marketing operations.
• Strong expertise in BI tools like Looker and proficiency in SQL for querying/modeling data.
• Experience with marketing tech stacks including CRMs like Salesforce or Hubspot.
• Deep understanding of attribution models, data integrity, and ROI measurement.
• Proven ability to turn complex datasets into decision-ready insights.
• Fluent English is mandatory for this role.

Nice to have

• Prior experience in ad tech, media, or digital marketing environments.
• Hands-on experience with ETL/data fetching tools like Rivery or Funnel IO.
• Experience working with project management tools like Monday.com.

Culture & Benefits

• Opportunity to work within a global, collaborative, and forward-thinking environment.
• Access to smart tools and meaningful data for redefining media transparency and strategy.
• Commitment to diversity, inclusion, and belonging through active Employee Resource Groups.
• Focus on continuous learning and professional development.
• Dynamic and fast-paced culture centered on high performance and innovation.