Sr. Marketing Programs & Operations Manager (Adtech)

TL;DR

Sr. Marketing Programs & Operations Manager (Adtech): Optimizing the marketing tech stack, building scalable ABM programs, and creating automated systems that directly influence pipeline quality and revenue growth. Focus on seamless data flow between systems, optimizing the lead lifecycle, and enabling global marketing and commercial teams to work smarter.

Location: NYC Global HQ

Salary: $68,000 - $129,000

Company

hirify.global is a leading software platform for digital media measurement, data and analytics.

What you will do

• Build and maintain complex HubSpot workflows, automation rules, and lead routing logic.
• Oversee marketing technology stack configuration, including the implementation of forms, tracking scripts, and third-party tool integrations.
• Execute technical components of ABM programs, including account-based list management and automated nurture infrastructure.
• Maintain marketing database hygiene through regular cleanup, audience segmentation, and privacy-first compliance monitoring (GDPR, CCPA, etc.).
• Partner with Marketing teams to execute email campaigns and website updates within Hubspot.
• Provide technical support for website and event-related operations, including Splash integrations and GA4 tracking.

Requirements

• 5-6 years of experience in Marketing Operations or a similar technical role.
• Deep hands-on experience in HubSpot; familiarity with Marketo is a plus.
• Strong proficiency with Salesforce and its integration with Marketing Automation Platforms (MAP).
• Proficiency in managing marketing data, including UTM governance and lead lifecycle stages.
• Analytical mindset with the ability to troubleshoot technical integration issues and data discrepancies.
• Excellent communication skills, particularly the ability to translate technical requirements for non-technical stakeholders.

Nice to have

• HubSpot certifications.
• Ability to troubleshoot HTML/CSS within email templates and landing pages.
• B2B experience preferred; digital media or ad tech experience is a big plus.
• Global/international experience strongly preferred (working across time zones/cultures)

Culture & Benefits

• Eligible for bonus/commission (as applicable), equity, and benefits.