Marketing Programs Lead (SaaS)

TL;DR

Marketing Programs Lead (SaaS): Building and scaling new customer acquisition engines that drive measurable revenue impact through earned and organic awareness with an accent on identifying high-leverage opportunities and turning them into scalable programs. Focus on launching, measuring, and scaling programs with clear ROI accountability.

Location: Remote

Salary: $171,000 - $190,000

Company

hirify.global's mission is to make it easier for anyone to start a company by providing cap table management tools to better understand and optimize their equity for the long term.

What you will do

• Identify high-leverage opportunities to drive net-new customer acquisition across segments and products.
• Develop clear hypotheses grounded in customer insight, revenue potential, and market dynamics.
• Launch, build, scale, and measure resource-intensive marketing programs, such as owned media, event series, and experiential initiatives.
• Create and pitch business cases to secure budget for new programs and be accountable for influenced pipeline and directly attributable revenue from your initiatives.
• Partner closely with Product Marketing to turn positioning, customer research, and market dynamics into compelling external narratives and programs.
• Operate as the executional “tip of the spear” for Marketing acquisition engines, ensuring bandwidth for our department to deliver deep strategy and research.

Requirements

• 6-8+ years of experience in B2B SaaS marketing, ideally as an External Product Marketer or Integrated Marketer.
• Proven experience conceiving, launching, and scaling large, external-facing marketing programs.
• Demonstrated ownership of influenced pipeline and/or directly attributable revenue.
• Experience building in high-growth environments (Series A-D or similar).
• Strong commercial acumen and comfort modeling ROI.
• Clear, persuasive communicator at both operator and executive levels.

Nice to have

• Experience building and scaling owned media (newsletter, podcast, research programs).
• Experience selling to founders, CFOs, or senior leaders.
• Experience partnering closely with Product Marketing.
• Experience launching programs that Growth later scaled via paid channels.
• Comfort operating with meaningful budget responsibility.

Culture & Benefits

• Competitive salary and equity.
• Medical, Dental, and Vision insurance.
• Unlimited PTO + Winter holiday break.
• Generous stipends for WFH, learning, wellness, and AI tools.
• 401(k) match (US) / Pension match (Canada).