Demand Generation Lead

TL;DR

Demand Generation Lead (B2B SaaS): Managing end-to-end campaign strategy and execution to drive pipeline growth and market differentiation with an accent on ABM-style motions, competitive positioning, and sales alignment. Focus on leveraging AI-driven insights to accelerate campaign velocity and optimizing full-funnel performance metrics.

Location: Remote (Global). The role is fully remote; however, specific health and 401(k) benefits mentioned are for US-based staff.

Salary: $110,000 – $140,000 USD (Local currency payment available)

Company

hirify.global is a leading managed WordPress hosting platform and part of the Automattic family, focused on delivering high-performance hosting solutions for agencies, developers, and mid-market businesses.

What you will do

• Own the end-to-end campaign calendar, planning and prioritizing activities based on ICP and sales objectives.
• Design and execute targeted ABM-style campaigns for agencies and mid-market segments in partnership with Sales.
• Orchestrate integrated campaigns across paid media, email, content, webinars, and events.
• Execute competitive and conquest-driven campaigns to accelerate late-stage sales conversations.
• Utilize AI tools to enhance audience research, creative testing, and campaign performance analysis.
• Monitor pipeline metrics including MQLs, SQLs, and CAC to refine campaign strategy and optimize conversion.

Requirements

• 4 to 6+ years of experience leading integrated demand generation campaigns in B2B SaaS.
• Proven ability to own and execute campaign calendars tied to measurable revenue and pipeline outcomes.
• Strong experience in ABM and sales-aligned demand programs.
• Demonstrated success in managing multi-touch campaigns across the full funnel.
• Hands-on experience managing agencies, stakeholder timelines, and cross-functional projects.
• Active use of AI in marketing to improve scale and operational speed.

Nice to have

• Experience marketing to technical audiences such as developers or agencies.
• Familiarity with HubSpot, GA4, and pipeline attribution reporting.

Culture & Benefits

• Distributed-first environment within the Automattic family.
• Open vacation policy with no fixed annual limit.
• Home office setup and coworking allowances.
• Learning budget for hardware, software, books, and conferences.
• Medical, dental, and vision insurance for US-based employees.
• Matching 401(k) retirement plan for US-based employees.