Head Of Product And Performance Marketing (AI)

TL;DR

Head Of Product And Performance Marketing (AI): Leading the enterprise product and performance marketing strategy for AI-driven decision intelligence solutions with an accent on B2G and B2B market positioning within highly regulated industries. Focus on building high-performing marketing teams, scaling demand generation engines, and aligning complex go-to-market strategies with federal acquisition and compliance standards.

Location: Must be based in Tysons Corner, Virginia (Hybrid)

Company

hirify.global is a public technology company providing AI-powered decision intelligence solutions for national security, travel, and trade markets.

What you will do

• Own the enterprise product and performance marketing strategy to support business development goals.
• Build and lead high-performing teams across branding, content, digital, and demand generation.
• Translate corporate and product strategy into scalable, measurable go-to-market execution.
• Define and drive brand architecture, visual identity, and messaging frameworks for defense and commercial markets.
• Manage marketing technology stack solutions to enable data-driven performance tracking and clear ROI.
• Ensure all marketing activities comply with ITAR, DFARS, FAR, and other government regulations.

Requirements

• Bachelor’s degree in marketing, business, or related field.
• 10+ years of marketing leadership experience including at least 5 years in defense, aerospace, or government contracting.
• Deep understanding of the U.S. DoD, IC, and federal acquisition lifecycle.
• Proven track record of building demand generation programs in high-compliance environments.
• Expertise in martech and marketing operations for measurable pipeline impact.
• Strong leadership and cross-functional collaboration skills to work with executive stakeholders.

Nice to have

• Existing relationships within the defense industry ecosystem.
• Experience with government procurement portals such as SAM.gov and GSA schedules.
• Background in supporting large-scale capture and proposal development efforts.

Culture & Benefits

• Role within a public, mission-driven company at the intersection of AI and national security.
• Opportunity to shape the brand identity and marketing vision of a company serving critical industries.
• Equal opportunity employer committed to a diverse workforce.