Licensing Director (Entertainment)

TL;DR

Licensing Director (Entertainment): Leading regional licensing strategy and commercial performance across Latin America with an accent on revenue growth, market expansion, and brand alignment. Focus on identifying new business opportunities, managing licensee relationships, and optimizing retail distribution.

Location: London, United Kingdom

Salary: £90,000 + London Weighting (£5,441) + 15% Bonus OTE

Company

A globally renowned media company that creates and distributes some of the world's most sought-after TV, audio, and digital content.

What you will do

• Define and deliver the LatAm licensing strategy, owning revenue targets, forecasting, and long-term growth.
• Identify new business opportunities across categories, markets, and channels to expand the licensing footprint.
• Lead and develop the LatAm team, managing a Marketing Manager, Licensing Manager, and Licensing Coordinator.
• Oversee licensing, merchandising, and promotional partnerships to drive revenue and brand visibility.
• Drive retail strategy and distribution to maximize sell-in and sell-through across key accounts.
• Collaborate cross-functionally with global and regional teams to align licensing, content, and marketing strategies.

Requirements

• Extensive experience in an entertainment role, specifically within marketing or licensing departments.
• Knowledge of the Latin American retail landscape.
• Fluent in Spanish and Portuguese with strong written and verbal communication skills.
• Passion for children's entertainment and the hirify.global brand portfolio.
• Must be based in London, UK

Nice to have

• Familiarity with BBC programming and British television.
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint).
• Proactive, collaborative team player with exceptional attention to detail.

Culture & Benefits

• Flexible 35-hour working week with 26 days annual leave (plus bank holidays) and option to buy more.
• Defined pension with up to 10% employer contributions.
• Caring and parenting support, 24/7 remote GP access, and life assurance.
• Career development within a values-led, purpose-driven corporate culture.
• Commitment to sustainability and science-based Net Zero targets.