Partner Marketing Manager (SaaS)

TL;DR

Partner Marketing Manager (SaaS): Designing and executing partner-led marketing and demand generation initiatives for UK&I, NL, and Nordics regions with an accent on co-marketing plans and GTM strategies. Focus on driving pipeline growth, activating partner ecosystems, and creating high-impact acquisition campaigns.

Location: Barcelona, Spain

Company

Leading business management software that centralizes key workflows across HR, finance, and operations for companies of all sizes.

What you will do

• Design and execute partner marketing acquisition strategies to support regional business and revenue objectives.
• Build and deliver end-to-end co-marketing plans including events, webinars, content, and joint campaigns.
• Lead partner Go-To-Market (GTM) initiatives across UK&I, NL, and Nordics, aligning with regional sales goals.
• Create and deliver compelling marketing materials, playbooks, and ongoing support to enable partner success.
• Analyze campaign performance and use data-driven insights to uncover new growth opportunities.
• Track and report impact through key metrics such as leads, conversions, pipeline, and revenue.

Requirements

• Expert proficiency in English.
• Experience in B2B Digital Marketing, preferably within the SaaS or tech sector.
• Proven experience with partner or co-marketing initiatives, focusing on demand generation and GTM.
• Strong understanding of how marketing directly supports sales and revenue growth.
• Ability to collaborate effectively with internal teams (Sales, Partnerships, Marketing) and external partners.
• Ability to thrive in fast-paced environments and iterate based on results.

Nice to have

• Proficiency in additional regional languages relevant to UK&I, NL, or Nordics.

Culture & Benefits

• High-growth, multicultural, and friendly work environment.
• Private health insurance via Alan.
• Wellness benefits via Wellhub (Gyms, pools, and outdoor classes).
• Expense management through Cobee.
• Professional development via language classes.
• Office perks including breakfast, organic fruit, and a pet-friendly atmosphere.