Director of Revenue Marketing (SaaS)

TL;DR

Director of Revenue Marketing (SaaS): Architecting and executing integrated marketing strategies for pipeline creation and acceleration with an accent on Sales-Led Growth (SLG) and Product-Led Growth (PLG) motions. Focus on designing multi-channel demand generation campaigns, optimizing the full conversion funnel, and building a scalable PLG engine.

Location: Remote (United States)

Company

hirify.global is a developer-centric software company that transforms static documents into intelligent, dynamic workflows.

What you will do

• Own the full SLG demand generation strategy to deliver pipeline meeting quarterly targets.
• Design and run multi-channel campaigns across paid search, social, display, email, and partner channels.
• Develop the PLG motion, including in-product onboarding journeys, self-serve sign-ups, and activation strategies.
• Manage the marketing tech stack (MAP, attribution, automation) and build ROI dashboards for pipeline health.
• Oversee virtual and in-person events, webinars, and regional field marketing programs.
• Lead and mentor a small team of demand generation and marketing operations specialists.

Requirements

• 8+ years in B2B SaaS demand generation or growth marketing, with 3+ years in a leadership role.
• Proven track record of delivering predictable, scalable pipeline in high-growth environments.
• Deep expertise in digital advertising, campaign development, and full-funnel optimization.
• Experience building or contributing to a PLG motion (activation, onboarding, usage expansion).
• Strong understanding of marketing automation, CRM systems, and attribution modeling.
• Must be based in the United States.

Culture & Benefits

• Remote-first, low-meeting culture that prioritizes asynchronous communication and flexibility.
• Annual global retreats to strengthen team bonds (past locations include Croatia, Spain, and Greece).
• Competitive salaries and comprehensive benefits package.
• Culture of autonomy, trust, and continuous learning.
• Opportunity to work with a global team on a product developers love.