Media Planning Manager (Marketing)

TL;DR

Media Planning Manager (Marketing): Managing B2B online campaign projects for a global premium brand with an accent on integrated media planning and stakeholder management. Focus on developing data-driven performance frameworks, optimizing digital and offline media strategy, and localizing global standards for the Japanese market.

Location: Hybrid in Tokyo, Japan (approximately 4 days a week in office)

Company

WPP Media is a global media collective and creative transformation company that brings together platforms and partners to drive growth for clients worldwide.

What you will do

• Manage B2B online campaign pipelines and project tasks for a well-known global brand.
• Develop and execute data-driven performance plans and media strategies across both digital and offline channels.
• Build and maintain strong relationships with key client decision-makers through structured engagement plans.
• Collaborate with biddable, data analytics, and ad operations teams to ensure regular reporting and campaign effectiveness.
• Lead the measurement, analysis, and reporting of media campaigns to feed insights back into the planning process.
• Oversee media buying, insertion order management, and internal/external briefing.

Requirements

• 5+ years of experience in a media agency across a range of industries.
• Proven experience in both online and offline media planning.
• Bilingual proficiency in English and Japanese (communication, reading, and writing) is required.
• Advanced knowledge of MS Excel and MS Office.
• Strong analytical mindset and proficient time management skills.

Nice to have

• Experience in e-commerce paid media.
• Hands-on operation experience with biddable media.
• Experience with DoubleClick tools (GCM) and verification tools (IAS/DV).

Culture & Benefits

• Hybrid work approach with a focus on in-office collaboration (approx. 4 days/week).
• Access to global WPP networks for professional development and networking.
• Comprehensive health benefits including medical, vision, dental, and group retirement plans.
• Significant paid time off and dedicated mental health awareness days.
• Inclusive culture with frequent in-office events and a diverse, collaborative environment.