Demand Generation Lead (AI)

TL;DR

Demand Generation Lead (AI): Developing and executing an end-to-end enterprise marketing funnel for a Generative AI copy intelligence platform with an accent on multi-channel lead generation and ABM strategies. Focus on building a scalable marketing engine, optimizing conversion rates, and creating thought leadership content for CMOs.

Location: Remote

Company

An AI platform providing copy intelligence and predictive analytics to help brands optimize their marketing messaging and drive audience resonance.

What you will do

• Develop and execute multi-channel campaigns across LinkedIn, email, paid media, and SEO to generate qualified enterprise leads.
• Build and optimize lead nurturing flows from top-of-funnel awareness to demo booking.
• Create thought leadership content, including case studies, blog posts, and whitepapers targeting CMOs and marketing heads.
• Collaborate with the sales team to craft tailored outreach and Account-Based Marketing (ABM) initiatives.
• Track and report on key marketing performance metrics such as MQLs, SQLs, CAC, and conversion rates.
• Manage the marketing tech stack, including HubSpot, LinkedIn Ads, and Google Analytics.

Requirements

• 3–6 years of experience in B2B SaaS or tech marketing, specifically targeting enterprise clients.
• Proven track record of lead generation and demand creation in self-directed roles.
• Hands-on experience with paid media, content marketing, and email automation.
• Data-driven mindset with proficiency in managing KPIs and campaign analytics.
• Excellent writing and storytelling skills to translate complex technology into compelling narratives.
• Entrepreneurial spirit and comfort acting as a one-person marketing team.

Nice to have

• Experience with AI, martech, or specialized marketing analytics tools.

Culture & Benefits

• Opportunity to shape the marketing engine of a high-growth AI company from day one.
• Direct collaboration with the leadership team and a measurable impact on company growth.
• Flexible, remote-first culture with a strong bias toward ownership and results.
• Competitive compensation and performance-based bonuses.